Design is...
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“In design sometimes one plus one equals three.”
Josef Albers.
“Good design is a Renaissance attitude that combines technology,
cognitive science, human need and beauty to produce something.”
Paola Antonelli, Museum of Modern Art.
“It's not rocket science. It's social science – the science of
understanding people's needs and their unique relationship with art,
literature, history, music, work, philosophy, community, technology and
psychology. The act of design is structuring and creating that balance.”
Clement Mok.
“...some graphic designers don’t just pick colours and take orders for typefaces.”
Chip Kidd.
“Everything is design. Everything!”
Paul Rand.
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.”
Steve Jobs, Apple Computer.

Click to enlarge (above)
“What is Design" by Ray and Charles Eames
Ray & Charles Eames © Eames Office.
“Graphic design is a filtering process.”
Muriel Cooper.
"Design depends largely on constraints.”
Charles Eames.
“Designers solve problems for clients. Artists solve problems for humanity. The latter is the greatest problem.”
John Maeda.
"Design is thinking made visual.”
Saul Bass.
"Style = Fart.”
Stefan Sagmeister.
"Form follows function – that has been misunderstood. Form and function should be one, joined in a spiritual union.”
Frank Lloyd Wright.
“I see this as a business that affects people's lives and affects people's brains.”
Tibor Kalman.
“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones."
Herbert Simon
“Think more, design less.”
Ellen Lupton.
"Design is creation in or alteration of the world to meet the needs and desires of people.”
Dirk Knemeyer, Thread Inc.
"it is the pervading law of all things organic... of all true manifestations of the head, of the heart, of the soul, that life is recognizable in its expression, that form ever follows function.”
Louis Sullivan
“The most important skill for almost everyone in the next decade and
beyond will be the ability to create valuable, compelling and
empowering information and experiences for others.”
Nathan Shedroff.
"When I am working on a problem I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.”
Buckminster Fuller.
“Design addresses itself to the need.”
Charles Eames.
"Design is as much an expression of feeling as an articulation of reason. It is an art as well as a science, a process and a product, an assertion of disorder, and a display of order.”
Victor Margolin.
“If I’m going to talk about design, that purely arbitrary and immensely human construct, I should say that by design I mean the process both physical and mental by which people give an order to objects, community, environments and behavior.”
Bill Stumpf.
"Ideas make design distinctive and identity, function, aesthetics and value make design work.”
Pentagram.
“Beauty without depth is just decoration.”
Metadesign.
“Design must seduce, shape, and perhaps more importantly, evoke emotional response.”
April Greiman.
“...constraint breeds creatively. Difficult situations breed astonishing results.”
Jeffrey Veen, Adaptive Path.
“The difference between the forgettable and the enduring is the artistry.”
Bill Bernbach.
“It used to be that designers made an object and walked away. Today the emphasis must shift to designing the entire life cycle.”
Paul Saffo.
“Form follows emotion.”
Hartmut Esslinger, Frog Design.
“Design builds the bridge between the black box of technology and everyday practice.”
Gui Bonsiepe.
“The designer leads a kind of karaoke existence, always singing someone else's song, and never saying what he thinks should be said.”
Bruce Mau.
“What's dangerous is when designers use a language that people can't understand.”
Paula Scher.
“...information only has value when it is successfully communicated. If it cannot be accessed or understood it does not have value.”
Dirk Knemeyer, Thread Inc.
“design… deserves attention not only as a professional practice but as a subject of social, cultural, and philosophic investigation.”
Richard Buchanan and Victor Margolin.
“What is design? A plan for arranging elements in such a way as to best accomplish a particular purpose.”
Charles Eames.
“When I design. I don't consider the technical or commercial parameters so much as the desire for a dream that humans have attempted to project on an object.”
Phillipe Starck.
“If a design doesn't feel good in your heart, what the mind thinks doesn't matter.”
April Greiman.
“The design business continues to navel gaze. Designers are still designing for designers rather than working to convince the business world of the importance of design in our everyday lives.”
Joe Duffy.
“Content comes first... yet excellent design can catch people's eyes and impress the contents on their memory.”
Hideki Nakajima.
“Good design at least part of the time, includes the criteria of being direct in relation to the problem at hand – not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.”
Ivan Chermayeff.
“A designer should only use these 5 typefaces: Bodoni, Helvetica, Times Roman, Century, Futura.”
Massimo Vignelli.
“If we accept graphic design's move into the digital realm, then we must champion new methodologies and theoretical approaches in establishing a history and appropriate critical discourses.”
Teal Triggs.
“Good design combines æsthetics with pragmatism in a seamless blend that produces an intended effect (be it to sell a product, to convey an image, or achieve some other deliberate end), while simultaneously shaping and coloring the public sphere in subtle ways, infusing it thereby with beauty, grace, elegance, verve and proportion.”
Clement Mok.
“We believe customers just don't buy a product; they buy value in the form of entertainment, experience and self-identity.”
Hartmut Esslinger, Frog Design.
“Here is one of the few effective keys to the design problem – the ability of the designer to recognize as many of the constraints as possible – his willingness and enthusiasm for working within these constraints. Constraints of price, of size, of strength, of balance, of surface, of time and so forth.”
Charles Eames.
“No design can exist in isolation. It is always related, sometimes in very complex ways, to an entire constellation of influencing situations and attitudes. What we call a good design is one which achieves integrity – that is, unity or wholeness – in balanced relation to its environment. The reason good design is hard to come by is that its creation demands a high degree of emotional and intellectual maturity in the designer, and such people are not found too often.”
George Nelson.
“Design is the conscious effort to impose a meaningful order.”
Victor Papanek.
“Available definitions of design are varied, complex, contradictory and in a state of permanent flux. Most would agree, however, that as a cultural concept design is determined by the outside forces that have shaped it and by the contexts within which it has manifested itself, as well as by the numerous faces it has presented to the world.”
Penny Spark (An Introduction to Design in the Twentieth Century, 1986).
“The words graphic designer, architect, or industrial designer stick in
my throat, giving me a sense of limitation, of specialisation within
the specialty, of a relationship to society and form itself that is
unsatisfactory and incomplete. This inadequate set of terms to describe
an active life reveals only partially the still undefined nature of the
designer.”
Alvin Lustig.
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More design-related quotes (and free advice) at: Design Writing Research
An Incomplete Manifesto for Growth by Bruce Mau. The "Incomplete Manifesto is an articulation of statements that exemplify Bruce Mau's beliefs, motivations and strategies".
An Annotated Manifesto for Growth is Textisms' very funny and ultimately very sarcastic commentary on Mau's "Maunifesto".
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"The development of new typefaces is a barometer of the stupidity of our profession."
Paul Rand.
Posted by: Jessica Helfand | 11 April 2004 at 11:32 PM
Ok I can't help but add these even though they're a bit removed from the topic.
From 'Helvetica: Homage to a Typeface'
"I remember a time at Yale when my work was being critiqued by Paul Rand. Mr Rand told me only to use Helvetica as a display face, never in text. Then he squinted, leaned in, and whispered in my ear, "because Helvetica looks like dogshit in text"."
- Kyle Cooper
“Helvetica is like a good screwdriver; a reliable, efficient, easy-to-use tool. But put in the wrong hands and it’s potentially lethal.”
- Tom Geismar
Posted by: Marc Sullivan | 16 April 2004 at 03:33 AM
"try to create the things the boss want, try to solve the things the enterprise needs, try to have the time to work on that, try to make it right.....trying to be a good designer"
Posted by: joe | 16 September 2004 at 12:01 PM
How interesting! I have already bookmarked your site. A wonderful collection!
Posted by: Serge, designer | 12 October 2004 at 12:27 AM
"Before you worry about what something should LOOK like, worry first about what it should COMMUNICATE."
Posted by: David Vogler | 24 March 2005 at 12:41 PM
"Design is purposive.
Art is expressive."
Posted by: RN (Rick) Strong | 26 April 2005 at 12:39 AM
Does anyone know who said this? I'd be REALLY interested to know!
"Before you worry about what something should LOOK like, worry first about what it should COMMUNICATE."
Thanks!!!
Posted by: Hope | 30 July 2006 at 02:25 PM
Why a designer should only use these 5 typefaces: Bodoni, Helvetica, Times Roman, Century, Futura.” They can do amazing design with other typeface also
Posted by: A.priyanka | 20 September 2006 at 07:12 PM
"i only like magnificence, i dont design for the common man" [or words to that effect.] -bodoni
Posted by: holden caulfield | 06 October 2006 at 08:41 PM
i just want to say something about rands obsession with not generating new typefaces.
almost any classic fonts where created by europeans, in europe, for european languages.
we in southamerica, have a spanish legacy, but our mentality has (d)evolved into something else, and we need our own ways to express that. and that includes typography...
for southamerica its necessary to develop its own fonts... and there are some people doing a real great job...
thank you.
Posted by: daniel | 24 December 2006 at 05:30 AM
Good design, like nothing else I know, has the ability to arrest perceptions and redirect them.
Posted by: Mike Orrey | 22 October 2007 at 07:31 PM