"The term greenwashing applies when companies (or governments) spend more money or time advertising being green, than on investing in environmentally sound practices.
In business, greenwashing often means changing the name and/or label. Early warning signs that a product is probably toxic include images of trees, birds, or dew drops. If all three are on the box, the product will probably make your skin peel off in seconds..."
John Thackara at the Doors of Perception Blog.
A vaguely similar thread (in the context of architecture) is at Building Blog.
I trust that the spin vs. reality relationship should be an ever-present thought for the design community in particular. I am reminded of this irony every month when I receive my City of Melbourne newsletter declaring their eco-commitment. Of course I receive three copies and all are shrink-wrapped.
Posted by: Stephen Banham | 05 September 2007 at 11:22 AM