'Burst' & 'Orchestra': TV Ads of the Year (So Far)

The Sony Bravia 'bouncing balls' may have started a delicious trend. Above is the new TVC for Schweppes created by George Patterson Y&R and director Garth Davis. Shot at 10,000 frames per second and featuring the sublime music of The Cinematic Orchestra, this is simply stunning and quite deserving of the praise being heaped upon it about the place.

Read more at indents.tv. If you like what you see, The large QuickTime file there is worth the download.

Related (created by the same agency and the product is a fizzy drink): the new Victoria Bitter Orchestra TVC. How to make a memorable ad for a well-known 'blokey' product that has a famous associated signature tune? Have some skilled musicians play the beer! See below: