Quote for the Month: May 2008

"All design relies on heuristic thinking more than algorithmic thinking – meaning there is no set path, no mathematical formula, for reaching your goal. But you still need rigor and process, otherwise you'll drift from one thought to the next with no hope of it making sense than the proverbial thousand monkeys with their thousand typewriters."

Marty Neumeier, Zag: The Number One Strategy of High Performance Brands, 2007, p47.