Baz's Oz Promos

'Come Walkabout': two new Tourism Australia TVCs by Baz Luhrmann. Billabong (above) and Boab (in the continuation). Eleven ads will be created in all, shot in various locations around the country. Way more interesting and intriguing than their stereotypical and controversial predecessor with a bikini-clad Lara Bingle asking "Where the bloody hell are you?" More effective for me too – but appealling to potential tourists? Or do bikinis work better?

Also – if these ads are numbers one and two in the campaign, wouldn't it have been advisable (perhaps) for them both not to be alike? A rainforest, some mountains or (dare I say) a beach may have been preferable for ad number two?

But - very nicely crafted Baz. More, and more at The Guardian.

And more: is the campaign (thus far) too 'white collar'? Discuss. How about the ads being "the most exquisite piece of synergised marketing ever seen — at the Australian taxpayers' expense?" – read on.