Young, Australian & Very Conservative
Research by Clemenger Communications, an Australian advertising and marketing communications company, reveals that young, 20-something Australians are significantly more conservative and less idealistic than their parents. The Clemenger Report reveals that religion, spirituality and family values are of importance to todays young Australians.
Clemenger routinely survey and study Australian society to (in their words): "identify social trends and attitudes that will have a direct bearing on the relevance of our marketing communications programmes".
This study surveyed 600 people and found that amongst young people there was a strong return to traditional values. The Report has not encountered such a pronounced trend towards conservative opinion amongst young Australians since its inception in 1978.
