
Deutsche Grammophon is one of the most well-known homes of 'serious', classical music. Emile Berliner, the founder of the company, established the first record-producing factory in the world in 1898 and "scoured the world's great concert halls and opera houses, signing up
stars such as Enrico Caruso, Feodor Chaliapin and the leading operatic
soprano, Dame Nellie Melba" to record for his burgeoning label. Now the label is home to the Berlin Philharmonic, Venice Baroque Orchestra, Leonard Bernstein, Pierre Boulez, Vladimir Horowitz, Herbert von Karajan and similar artists.
People familiar with the record label will know that the music generally sounds just like how their branding (above) and packaging looks: namely, to use those descriptors again, 'serious and classical'.
So it's quite unexpected (or is it?) to see the respected stalwarts of 'respectable' music develop a line of CD packaging that uses the work of comic book artists. Classical Bytes is pitched as "your first byte of classical music". For me another 'youthful' visual language could have been better employed to denote 'unstuffyness' to a younger audience. It seems quite odd to have a Peter Bagge comic cover related to the work of Johann Sebastian Bach, but maybe that's just me. Apocalypse Nerd, Hate and the Brandenburg Concertos?