Review
Character 4: 26 Letters a Second
Helvetica, 2007
ACMI July 22
It's winter in Melbourne, and you know a Character event is just around the corner. Character has been a series of yearly design and typography-based events and forums devised by Stephen Banham in conjunction with RMIT's Communication Design program. This year, graphic design and its relationship with cinema/the moving image was to be explored. Gary Hustwit's new documentary film Helvetica was to be the focus of this always well-attended event.
Staged at an ACMI cinema, which I think Banham jokingly referred to as 'Pat Benatar Theatre' (!), a few cinematic shorts were screened:
Toast by France's Bagard, Dufoure and Harang was a suitable (if effect-driven) opening sequence.
Float by Stephen Watkins, saw typography liberate itself from city signage and hover and glide over Melbourne (shades of Hitchcock's The Birds, but with type).
Kapitaal by Holland's Studio Smack is quite a well-known piece exploring the typography found in advertising throughout a modern cityscape – and was great to see on the big screen.
But the main attraction was the eagerly awaited Helvetica. When I first heard that someone was making a film about Helvetica, I must admit I envisaged something about as dry as eating Salada biscuits in the desert. Thankfully, Gary Hustwit's film is very juicy indeed.